
Be The Change:
The art of becoming our own innovation project
In this book, I invite you to reflect on the difficulties we may encounter when undertaking any change, and transform yourself into a person capable of successfully changing all your areas of action. From my experience as an international consultant, I propose that each of us become our own innovation project and find, in each situation, the next “better version” of ourselves.
Tell me, would you like to find your (next) better version?


Be The Change:
The art of becoming our own innovation project
Both in our personal and professional levels, we sometimes face new challenges that demand a change in us in order to overcome them. Sometimes this change is much more complex than it seems, and thus the obstacles become limitations. Other times change does take place, but we cannot sustain it over time. Thus, the change is diluted until it disappears, and the original problem resurfaces.

In this book, I invite you to reflect on the difficulties we may encounter when undertaking any change, and transform yourself into a person capable of successfully changing all your areas of action. From my experience as an international consultant, I propose that each of us become our own innovation project and find, in each situation, the next “better version” of ourselves.
Tell me, would you like to find your (next) better version?
THE AUTHOR
Fran Cherny (Buenos Aires, 1978) is an entrepreneur and facilitator of cultural transformation processes in organizations.
He is Culture & Executive Development Lead at Booking and as such dedicates his day to day to creating, together with the company’s leaders, the desired culture to make traveling an easier and more pleasant experience for everyone.
He is passionate about sports and learning about new cultures. He currently lives in Barcelona, with his partner, Gemma, and his two children.

“Through Fran I learned the power of starting with ‘what I can do better’, and how this can transform a culture and lead to transformational growth.”
“Through working with Fran, I have learned to be more resilient and to understand that circumstances change, and the key is in knowing how to adapt and evolve.”
“Very few consultants observe with such clarity, experience everything they teach, and show the effects on their own lives like Fran Cherny does.”
“Thanks to Fran, I was able to progress and become leader of transformation. Today, I have a broader outlook and the tools to turn culture into the company’s edge.”
“We live in the era of change. With Fran I learnt that for an innovation project to be a success we should have the intention and commitment to honor the best for the business, for the team relationships and for our own beliefs and values.”
“This book is an invitation to stop leading and learning the hard way. ‘Be the Change’ is the path to a lot more growth, a whole lot faster, with a lot less trauma. #iamaninnovationproject”
“In an increasingly complex world, Be the Change offers us a simple, inspiring map to lead (and live) by integrating dilemmas and flowing with continuous learning.”
. . .”
Do you want to become your own innovation project?
1. Get your book
You can buy the ebook or printed version at Amazon.com (English version)
If you want the Spanish version, here you can see the purchase options.
3. Take action with these extra resources
There are three methodologies, developed by great references, with which I invite you to try new things in your own innovation project:
- Optimalme by J.Oseas Ramirez Assad
- Conscious Release by Agostina D’Alessandro
- Immunity to change by Lisa Lahey
Subscribe to my newsletter and receive them in your email, along with others that I will add.
4. Tell me about your experience
After reading, I would like to receive your feedback here.
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Let’s keep in touch!
Be The Change
I invite you to my newsletter to help you successfully lead transformation processes: inspiration to create, questions to reflect and action to try.
Make the change happen!
(In English and Spanish)